Friday, March 26, 2010

Movie Ticket prices going up

It wasn't more than a year ago that I was paying $5 for admission to a movie, heck i'll pay more for a nicer theatre and maybe for 3D in the case of a movie like Avatar.

The movie industry is making money, and they know it. Now Yahoo gave me the heads up that movie ticket prices will go up.

It's moves like this that assure me this world will never get out of a recession, because the movie industry is investing in this stupid 3D technology. I was pretty impressed by the 3D in Avatar, but no movie is going to do that much effort again. Oh i'm sure James Cameron will in his "teased" sequel, but there's a reason Avatar didn't win best picture. 3D isn't cinema value, it's a gimmick. Now that gimmick is becoming the standard of the movie industry, as is IMAX.

I've seen three movies in IMAX, and i'm done with that gimmick as well. There is honestly no value in my honest opinion for paying extra for a larger screen (IMAX) or to have stuff pop out at you (3D).

People like to watch movies at home, and the regular screens of a movie theatre are about ten times the size of the average 55 inch TV in a home. So answer me why an even bigger screen matters that much? It doesn't if people are content watching the movies at home.

However 3D doesn't add to a movie, the novelty rarely every holds onto the viewer for long. Now studios see 3D as a way to make more money, the majority of these movies are pop out 3D which is a simple 1 hour of labor to add the stereoscopic effect of 3D. Are we really going to wear glasses whenever we watch a movie, people are too lazy for that including me. Turning on the TV is a no brainer, but reaching for glasses? That just seems stupid to be necessary in your own home, and that also makes TVs too expensive.

Time and time again, even though I am tech crazy I will say this. Technology does not guarantee a good movie, and all this stuff they add to the movie going experience without giving consumers "viewing choices" on seeing a movie will keep movie goers away.

So if these depraved managers want to raise ticket prices, go ahead, because i'll never take a risk with movies again unless I absolutely want to see them. That was one element you have to love about movies, taking a risk and either liking or disliking a movie. That element is gone, and have made movie goers more definitive of their genre. The movies used to be escapism, now its an expensive escapism that you have to be particular about if you want to afford the overpriced popcorn.

I thought of something interesting, perhaps movies want to use 3D to curb piracy. I imagine a pirated 3D film looks awful, but price goes over preference in this economy.

To save the escapism of movie going,the movie industry and the studios, go back on these ticket prices you delusional minds in the industry. The Recession isn't over, and this will only hurt the movie industry which has remain untouched financially.

For me this means I am eating before I go to a movie, because at this point the snacks and drinks should be free with these prices.

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