Friday, May 21, 2010

The black Xbox cases

With the announcement of the special edition of Fable 3, i've begun to notice a trend with the special Xbox editions of games.

On one hand the black case shows you spent the extra money to get the special edition goodies rather than just the game. Alan Wake and Halo Reach are also retailing a black case with their special editions, possibly this is only available for Xbox Exclusive games. Only time will verify if that is true.

However, being that Microsoft is not one to manufacture for novelty, this black case offers a possible hint toward the future of Xbox. Since the special editions with this black case cost more, the special editions have been called into question as a test of how much people will pay for a game. Indeed when the next generation started, the game case design was changed and raised from $50 to $60 retail.

Going back to the fact that Microsoft doesn't manufacture for novelty, it's a possibility that the black case is what the next generation of games for the new Xbox console will look like.

Think about it, Nintendo only made a red case for the New Super Mario Brothers. No other game, Nintendo does make special cases to manufacture unique items, but that definitive Mario title has now called for the successor to the Wii. Microsoft on the other hand, if they don't release a slim xbox 360 this year, is making these black cases for a reason. All the different versions of the Xbox just have a different harddrive, redesigning the whole xbox would help the red ring of death issue. But Microsoft is content with a universal design for its line of gear, and won't change it (even if the controller's D-pad is disliked very much).

So when I saw the black case for Halo Reach, it surprised me Microsoft would make special cases for the game. However it is the last Halo title for Bungie, so Microsoft may have gone for significance in this move. Lets be honest, they aren't that far into their own products. When Alan Wake and now Fable 3 showed this case, it shows me Microsoft mainstreamed this black case. Why?

Perhaps the larger amount of Special Edition purchases, incentivized by this black case now represents the arrival of the next generation. The next xbox line will have these black cases, and since we had no problem paying over retail for the special editions, these black cased next gen xbox games (for whatever they call the next xbox) will be $70.

That's just my theory, to me it makes sense.

No comments:

Post a Comment